Bookfunnel is a distribution/promotions website that allows you to cultivate an e-mail list, run promotions with other authors of your genre, and create giveaways where your readers can get a non-shareable link to download your book. They provide such things as Reader Magnets, ARC giveaways, Direct Sales, In Person Sales, and Extras
Kobo is a book distribution service that partners with WalMart as an alternative to Amazon’s KDP that allows you to promote and distribute your ebooks and audiobooks. It has over 5 million titles already and is constantly growing. It is also a self-publishing platform (more on the publishing resources page) that allows you to promote on the kobo website, with expanded distribution to other places. Signing up for the distribution service is free.
Free + Paid Promotions
Bookbub is a fairly popular way for authors to promote their books. Bookbub allows authors to run promotions through them and there are many people who subscribe to the mailing lists for book promotions. Bookbub also lets authors drive preorders, launch a book, and promote discounts. It has a very large reach. Signing up is free and many of the marketing tools are free, but there are some fees for running promotions.
Free/$8 per month
BookBrush is a service that lets you create marketing images for and with your book covers. You can create 3D images or moving pieces, images that link to Amazon or Audible, and much more. The free version only lets you create three images per month and limits the stock pictures/backgrounds/effects. The paid version lets you do unlimited pictures and has a huge amount of pictures/backgrounds/effects.
$97 (may become a monthly subcription in the future)
Publisher Rocket is a tool that helps you to find keywords to help optimise your Amazon advertisements. They specifically focus on creating better Amazon ads and helping you determine what other successful authors in your genre are using to prepare their adverts. They also provide a service that analyses what you would need to do in order to rise in a particular category on Amazon and other useful analytics.
Marketing for Writers - Books
Social Media for Writers is a book that goes through the various social media platforms (Facebook, Twitter, Instagram, Snapchat, etc.) and how best to utilise them as a writer.